When working on Wake Up Cafe's branding, I spent time getting to know the heart of the brand. I wanted to understand what made the Cafe special—its goals, target audience, and the vibe it wanted to create. Wake Up Cafe started with a fun and energetic vision, blending bright neon lights with a classy and modern style. The Cafe aims to provide an exciting and engaging experience for visitors.
Using this understanding, I designed a logo that reflects the Cafe's lively and energetic atmosphere. The logo combines a retro neon style with a modern, simple look, representing the Cafe's aim to be a welcoming and trendy place to start the day or fuel your night!
THE CAFFEINE
Creating the coffee menu was an essential part of the branding strategy for Wake Up Cafe. We wanted the coffee offerings to match the cafe's lively and modern brand. We designed the coffee menu with playful names and even incorporated neon-inspired coffee art. Additionally, we ensured that the food offerings paired well with the coffee, providing a delightful dining experience that complemented the overall brand.
THE TREATS
For Wake Up Cafe's menu, I chose attractive snacks and pastries that taste great and look amazing for social media sharing. I emphasized vibrant colors and textures of the neon aesthetic.
AI ENHANCEMENTS
I used advanced AI tools to create eye-catching visuals that perfectly captured the neon-themed aesthetic. We strategically used these images in marketing materials and social media feeds, reinforcing the brand's identity and engaging our audience online and offline.
MENU MOCK-UPS
I created two menu options for the Cafe, utilizing neon elements in both but focusing on different fundamentals of their vision in both options.
SOCIAL MEDIA
By utilizing a carefully curated blend of engaging content, timed posts, and vibrant visuals, we transformed Wake Up Café’s digital presence. Through real-time performance tracking and data-driven insights, we optimized engagement, doubled foot traffic, and boosted social sharing. Positive feedback highlighted our precision in audience targeting and consistency in brand voice—critical factors in the café’s growing community buzz.
The chosen visual elements, including the logo, create a lively and dynamic brand identity that showcases the cafe's personality.
With a comprehensive approach involving understanding the brand, crafting a lively aesthetic, curating appealing menus, and using innovative image creation techniques, we successfully brought Wake Up Cafe to life in the marketing world. This ensured a brand that was exciting and inviting, resonating with both patrons and the online community.
*Mock Project