I provide ongoing content strategy and digital consulting for Little Cup, guiding their team in building consistent, engaging social channels.
What I Do
Bi-monthly strategy sessions.
Monthly content calendars with play-by-play creation breakdowns.
Platform strategy: Instagram + TikTok posting cadence (4x/month).
Roadmapping new growth opportunities (Pinterest for shopping + traffic).
Content Calendar
I design monthly, color-coded content calendars that map out every platform: Instagram grid, Instagram Stories, and TikTok. Each calendar includes recommended posting times, titles that match directly to the play-by-play guide, and a clear structure that keeps the brand consistent while leaving space for spontaneous ideas.
Monthly Play-By-Play
Alongside the calendar, I provide a detailed playbook breaking down exactly how to create each piece of content for the month. These guides include linked reference videos, text overlays, captions, clip descriptions, trending sounds, and step-by-step instructions so the team can easily execute high-quality posts.
Bi-monthly Strategy Consultations & Monthly Analytics
Every two weeks, I meet with the Little Cup team to identify what’s resonating and refine the strategy. Monthly, I measure key metrics and thoroughly analyze the resulting conclusions to gain deeper insights. These sessions also guide long-term planning, including new platform opportunities such as TikTok and Pinterest for product shopping and link integration.